PROJECT
Nike – Victory Runs Deep
DESCRIPTION
First spec project for Nike from Battle London
Inspired by the intricately structured organic form of the Nike Zoom Superfly Elite, our spec campaign probes the depths of the revolutionary running shoe. We used the term HYPERNATURAL to describe the parallels between the cutting-edge Nike materials and the influences they draw from the natural world.
I was responsible for all aspects of the shot pipeline, from building the assets, animating and lighting to comp and grade. Working closely with fellow Battle partner Dai Carroll, I really enjoyed bringing Dai’s vision to reality.
CREDITS
Creative Lead – Dai Carroll
Original Score – Alex Polakowski
Lead Designer – Dai Carroll