PROJECT
Glenfiddich – Project XX
DESCRIPTION
Second spec project for Glenfiddich from Battle London
THE PROJECT XX bottle sits amid a complex sculpture of intertwined wild elements which represent its untamed heritage.
Rooted in the mythology of the Scottish highlands. Stag horns, bramble, heather, wild bouquets along with elemental references to wind, water and open air all feature in the living sculpture which surrounds the bottle.
As the user changes the direction and colour of the light source the bottle, a story is played out in the shadows cast behind the bottle as the mood and tone shifts to illustrate the story of its creation. One whiskey from 20 different perspectives.
This is the story of how 20 whiskey curators come together to align heritage and tradition, in the process creating something truly wild and unknown. The mysterious Glenfiddich PROJECT XX
CREDITS
Creative Lead – Dai Carroll
Lead Designer – Dai Carroll