PROJECT
Onitsuka Tiger Concept
DESCRIPTION
Spec project for the legendary Onitsuka Tiger trainer
Onitsuka Tiger is a heritage brand with a wide range of beautifully designed trainers. Inspired by the modern classic that is the Yellow Mexico 66, worn by Bruce Lee and Uma Thurman, I used photogrammetry to build a 3D asset and began to explore how we could incorporate it in a digital campaign.
REFERENCE IMAGES
PROOF OF CONCEPT
CREDITS
CG – Charles Willcocks
Design – David Carroll